The Selling Process

Attracting the highest possible value for your home requires proper preparation, effective marketing and an expert knowledge of local market conditions. I can help you navigate the process and ensure your experience is as positive as it is successful.

1. Consult

The first step to selling your home is to arrange a consult together. Here we will discuss your goals, pricing & listing strategy and our teams immersive and multi-faceted marketing approach.

2. Choosing an Asking Price

Pricing a home is a science and the single most important strategy you'll employ when going to market. During our listing consultation we'll make sure your goals align with market conditions and make a plan together.

3. Getting Market Ready

First impressions are everything when selling your home. It is crucial that your home presents in its best light from Day 1.  Cleaning and prepping your home can increase its value by 3-5% and help it sell faster. I will help you make sure your home is ready for showings and marketing by making recommendations such as:

3Ds: Depersonalize, Declutter & Deep Clean

Advising on suggested repairs & curb appeal 

Staging *if required

Professional cleaning *complimentary

4. Listing Your Home

When your home is ready, professional photography, video, drone and 3D will be done. Your home will then be listed on MLS and syndicated to national websites as well as local brokerages and agents. At Palmer Real Estate Group, we offer a HIGH SERVICE multi-faceted and modern approach to marketing. What sets us apart is that we use multiple channels to maximize exposure on your home. From digital to print-we ensure that our marketing reaches all generations.

05. Home Showings

Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.

06. Receiving Offers

An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, conditions and financing. Once all parties reach an agreement, you will officially be under contract!

07. Conditional Period

Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition of the home and value of the home for financing. Once these are deemed satisfactory, the buyers will remove conditions and the sale becomes firm.

08. Closing

Closing day! The buyer’s will complete a closing walk through and then their lender will provide final confirmation that they are approved to close. You will sign the paperwork required to complete the sale with your lawyers and this process typically takes an hour or two. Once the paperwork is signed by all parties, the net proceeds of the sale will be provided to you, and your home will officially be sold!

Great Marketing Sells Homes

What sets us apart

When taking a home to market, its imperative to have an IMMERSIVE marketing strategy. This means your ideal buyer is seeing your home multiple times in various mediums. Our multi-faceted and modern approach to allows for buyers across all generations to see the details of your home. 

With our strategic approach, we turn online engagement into real world results, helping you sell your home faster and for top dollar.

How to Prep Your Home for Real Estate Marketing

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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are member’s of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.